SEO for skilled service providers

Local SEO to help you show up, stand out and get found by the people when they need you most.

Want to be discovered but feeling lost?

If you’ve ever tried to improve your search rankings and thought “I have no idea what I’m doing,” you’re in good company.

Many service-led businesses know SEO matters but the moment they try to tackle it, they’re hit with complexity, contradictions and confusion.

Here’s what puts most people off:

Too many moving parts: Keywords, meta titles, page speed, backlinks, schema… SEO feels like a puzzle without the picture on the box.

Unclear impact: You make changes and wait… but don’t know if it’s working, or how long it’s meant to take.

Overwhelming advice: Everyone says something different - and half of it sounds like it’s written for big tech teams, not service providers.

Not enough time: You’re already stretched. Learning SEO on top of running a business just isn’t realistic.

SEO that works

At Clever Folk, we make SEO simple, strategic and results-focused.

We help skilled service providers show up in the right searches, for the right reasons. No shortcuts. Just well-executed, human-first SEO that reflects your expertise and builds long-term visibility where it counts most: in your local area or specialist niche.

And it’s not just about Google anymore. With more people turning to AI tools like ChatGPT to discover services and recommendations, it’s never been more important to make sure your business is visible in both traditional and AI-powered results.

Whether you’re a tutor, therapist, trainer or consultant, we help you earn trust with Google, AI and real people so you get more of the right clients.

Want to share your experience and talk SEO? 👉 Book a free consultation

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our seo services

Our SEO services for service-based businesses include:

✅ Local keyword research - We identify what people are actually searching for in your area.

✅ Google business profile optimisation - We set up or improve your Google and Bing listings so you show up on maps and in local search results.

✅ On-page SEO - We optimise your website pages for your service areas, including headings, metadata, and local schema.

✅ Location pages - We build or improve dedicated pages for each of your service locations - great for ranking across multiple venues.

✅ Local citations - We list your business in key directories to boost visibility and trust.

✅ Reputation support - We help you get more 5-star reviews from happy clients.

Want to share your experience and talk SEO? 👉 Book a free consultation

Ready to Start Showing Up Where It Matters?

Tell us about your challenges and we’ll make sure your ideal customers can discover you — not your competitors.