content marketing for service businesses
Social media and editorial content that’s consistent, credible and actually worth posting.
Struggling to keep up with content?
If you’ve ever sat staring at a blank screen wondering what to post next or felt like your content sounds nothing like you, you’re not alone.
For service businesses, good content that shows what you’re all about really matters… but finding the time, ideas, and confidence to post regularly can feel like a mountain to climb.
Here’s what makes it so hard:
Idea fatigue: You know you should ‘add value’ — but coming up with fresh, engaging content week after week is exhausting.
Content creation stress: You don’t have a design team, a video crew, or a social media manager on standby.
Time pressure: You’re busy running your business — you don’t have hours to plan, create and caption every post.
Inconsistent results: You post when you can, but the results feel random. It’s hard to know what’s working (and worth your effort).
What you really want is a steady stream of content that feels true to your brand, connects with your audience, and actually helps grow your business — without taking over your full-time job.
content that sounds like you - and gets noticed.
At Clever Folk, we help skilled service providers create content that connects, converts, and feels like you — without the stress.
We’ll work with you to build a clear, doable content strategy that reflects your expertise and speaks to your ideal clients. Whether it’s social media posts, blog articles, videos or visuals, we’ll help you show up consistently — with confidence and clarity.
Need full production support? We can take care of the lot. Prefer to post it yourself? We’ll create ready-to-go content you’ll be proud to share.
No more scrambling for ideas. No more guesswork. Just smart, well-made content — designed to grow your audience and your business.
Want to share your experience and talk content? 👉 Book a free consultation
Our content marketing services
Our content marketing services include:
✅ Content planning & strategy - We help you decide what to post, when to post it and how to keep it consistent.
✅ Done-for-you post creation - Captions written in your voice, paired with clean, branded visuals ready to post or schedule.
✅ Content themes that match your expertise - We create a mix of educational, promotional, and behind-the-scenes content that reflects your skill and builds credibility.
✅ Branded Canva templates - Easily tweak and reuse posts with simple, good-looking templates that make staying visible easy.
✅ Platform guidance - Whether you’re using Instagram, Facebook, LinkedIn or a mix, we tailor the content and approach to suit each platform.
✅ Optional scheduling & reporting - Want us to handle posting too? We can manage your content calendar and provide simple insights on what’s working.
Want to share your experience and talk social content? 👉 Book a free consultation
Ready for content that pops?
We’d love to create posts that reflect your voice, build trust with your followers, and help turn likes into loyal customers.