let us get your digital advertising ship-shape.

Clever Folk helps UK service businesses get their marketing working — properly.

We’re experienced marketers who know when automation helps and when it hurts. Left alone, tools like Google Smart Campaigns and Meta Advantage are built to spend — not always to perform.

Most advertisers know their setup isn’t perfect — and they’re right. We audit your accounts, show what’s working (and what’s not), and give you a clear plan to fix it. No jargon. No pressure.

We treat your ad spend like it’s our own. Leading the charge is Vlad — a paid ads specialist with 15+ years’ experience managing millions in ad spend.

digital advertising audit

A detailed, actionable blueprint to improve performance — whether or not you hire us afterward.

What you get

✅ Performance & Tracking Review

We check whether your campaigns are set up for success — or wasting budget. This includes:

  • Account structure analysis

  • Conversion tracking check

✅ Audience & Targeting Deep Dive

Are you reaching the right people? We review:

  • Audience targeting

  • Budget allocation (where you're over- or under-investing)

✅ Creative & Funnel Feedback

We assess how your ads, landing pages, and overall funnel are helping (or hurting) performance — with clear advice on fixes and improvements.

✅ Action Plan & Next Steps

You’ll get:

  • A PDF report + video walkthrough (Loom) explaining our findings

  • A 60-minute strategy call to prioritise next steps

  • A testing and optimisation roadmap to guide future improvements

Pricing tiers based on your size

Small (Up to £5k spend/month)

£850

Growth (£5k-£25k spend/month)

£1750

Scale (£25k+ spend/month)

£3500+

Mature (£40k+ spend/month)

£5000+

meet vlad, your paid ads expert.

With 15+ years in performance marketing, Vlad has helped startups, scale-ups, SaaS companies, and B2C brands turn underperforming campaigns into high-growth engines.

He’s not some junior account manager behind a ticketing system. He’s the one personally building, managing, and optimising your campaigns.

  • Scaled full-funnel strategies for B2B and B2C

  • Delivered 15–70% YoY revenue growth for clients

  • Managed millions in ad spend — profitably

  • Built creative testing frameworks from scratch

  • Worked with product and data teams to fix conversion leaks and maximise return

  • Led and coached performance teams for 7+ years

  • Master of advanced attribution, value-based bidding, and data-driven optimisation.

What people say about Vlad

  • "Working with Vlad has been a game-changer for our business. He quickly spotted inefficiencies in our ad accounts that previous agencies completely missed. Within weeks, we saw a significant improvement in our ROAS and lead quality."

    Sophie L, Founder, Vida Wellness

  • "Vlad doesn’t just manage campaigns — he’s a true partner. He’s meticulous, strategic, and always thinking a few steps ahead. He takes the time to explain his thinking without jargon, which gives us real confidence in every decision."

    Daniel P, Marketing Director, Nova Retail Group

  • "We were honestly quite skeptical going into this — we’ve worked with a lot of agencies and freelancers who promised results but didn’t deliver. Vlad is different. He’s sharp, no-nonsense, and focuses on what actually moves the needle."

    Emma T, Co-Founder, Craft Supply Co.

rather START WITH A FREE light AUDIT?

Quick, no-commitment review of your Google, Meta, or LinkedIn ads.

✅ Campaign Health Check
A quick scan of your Google, Meta, or LinkedIn ad account to spot obvious issues or inefficiencies.

✅ 3–5 Priority Issues Flagged
Clear identification of the biggest problems or missed opportunities holding your ads back.

✅ Quick-Win Recommendations
Actionable advice on simple fixes you can implement right away to improve performance.

✅ Loom Walkthrough or Feedback Call
A short recorded video or 15–20 minute call where we explain what we’ve found — in plain English.

✅ No Obligation, No Hard Sell
Completely free. Use it to learn where your ads stand — whether or not you work with us afterward.

ongoing campaign management

We provide ongoing account management for businesses that want expert-driven, always-optimised paid media — without the bloated agency model.

What you get

✅ Campaign Strategy & Build
Custom campaigns built around your business goals — not cookie-cutter setups.

✅ Ongoing Optimisation & Management
Proactive weekly adjustments to bidding, targeting, and creative to keep performance improving.

✅ Audience & Targeting Testing
Continual testing of new audiences, lookalikes, keywords, and placements to drive growth.

✅ Creative Refresh Cycles
Regular testing and rollout of new ad copy, images, and video to avoid ad fatigue and improve results.

✅ Funnel & Conversion Feedback
Insights into landing pages, user journeys, and conversion bottlenecks — so you don’t just get clicks, you get results.

✅ Clear Monthly Reporting
Honest, jargon-free reports focused on what matters: leads, sales, revenue, ROAS — not vanity metrics.

✅ No Long Contracts
Stay because it works — not because you’re locked in. Flexible month-to-month agreements.

✅ Run by Vlad, Supported by Clever Folk
Your campaigns are managed by an expert with 15+ years of experience, not handed off to juniors or AI.

why clever folk?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. 

faqs

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three ways we can make your ads work harder

free audit

Quick, no-commitment review of your Google, Meta, or LinkedIn ads.

full audit

A detailed, actionable blueprint to improve performance — whether or not you hire us afterward.

ongoing management

Ongoing management for businesses that want expert-driven, always-optimised paid media — without the bloated agency model.